From Feb. 7-11, Frankfurt became the benchmark for the global consumer goods industry with the dynamic trio of Ambiente, Christmasworld and Creativeworld. With 4,660 exhibitors from more than 170 countries and some 148,000 visitors, the fair confirmed itself as the leading networking and innovation event for the Ho.Re.Ca., retail and interior design sectors.
MPS Porcellane could not miss it: this is our report, among elegance, innovation and sustainability. Themes that are close to our hearts and have always distinguished us in the choices of restaurateurs for plates and tableware dedicated to their tables and kitchens.
Welcome to our stand at Ambiente 2025
Ambiente 2025: the most important global platform
Ambiente 2025 was not just an exhibition, but the meeting point of tradition and innovation. Under the banner of “Meet up at the Market”, this special event aided important networking opportunities, giving companies the chance to connect with key decision makers. The hospitality sector, among Ambiente’s most relevant focuses, highlighted the immense potential of the Ho.Re.Ca. industry. The success of the event was underscored by a 95 percent visitor satisfaction rate, testifying to the fair’s ability to exceed market expectations even at a time when some economic uncertainties continue.
MPS Porcellane: our multisensory participation of elegance
Our presentation-or rather, our representation-at Ambiente 2025 was not just an exhibition, but a multisensory experience designed to engage, inspire, and leave something more than just a visit for those who came to visit us. The stand invited visitors to fully immerse themselves, guided by evocative claims: “See the elegance, Feel the timeless, Hear the harmony, Taste the innovation, Smell the essence, Touch the details, Sense the soul, Discover the artistry, Taste the beauty”.
This was not just a marketing idea, but to reflect the very essence of MPS Porcellane items. The featured lines – including Gastronorm, Handware, Creative Flow, Handpainted, Ghisa, and Vassoi – expressed these sensory dimensions both in the exhibition space and, more importantly, in their actual application, which all chefs, restaurateurs, and our customers can experience firsthand.
Imagine…
Gastronorm line: designed for professional kitchens, it provides unmatched durability and functionality. The touch of detail has become tangible with its sturdy design, ideal for the most hectic settings. While the elegant finishes of the porcelain baking dishes are a guarantee of sublime presentation, straight from the kitchen to the table.
Gastronorm, among the leading collections for the Ho.Re.Ca. sector
Handware line: designed to fit comfortably in the hand, it redefines the way tableware interacts with the diner. Feel the timeless is more than a slogan: each piece combines ergonomic design with refined aesthetics for functional and practical beauty that tells of a new style of conviviality-a break in the hustle and bustle.
Creative Flow line: a celebration of artistic freedom, it encourages chefs to discover art in every dish. Its dynamic shapes and flowing lines enhance culinary flair, making each item a starting point of extraordinary inspiration. A line that captivates at first glance and makes one fall in love complete with gastronomic delights.
Handpainted line: soulful perception comes to life. Each piece tells a feeling. Exclusively handpainted with the craftsmanship of nearly 40 years of experience. True passion for an art, that of porcelain, which becomes part of the chef’s kitchen. A continuum of authenticity and timeless charm.
Ghisa line: where the boldness of the creative spirit becomes reality and results in one of our most successful collections. Daring innovation to be savored in items that are very different from classic white porcelain while retaining all its traditional advantages. A dark gray matte surface, capable, in spite of itself, of letting masterpieces of fresh ingredients shine in a contemporary and unique design.
Vassoi line: more than just serving pieces, our porcelain trays invite you to observe elegance in simplicity and enjoy the beauty of a perfect design that is different and original. Furnishing complements that make a buffet or restaurant table special. Obviously practical and functional, they are ideal for any style.
A dual experience: beyond the stand at Ambiente 2025
Those who visited our booth at Ambiente 2025 experienced an unforgettable sensory journey. But the experience, for our customers, did not end in Frankfurt. The same emotions, the same suggestions are reignited every time you use a piece from our lines. Beauty, harmony, art, and class merge with the essence of innovation into a timeless soul when presenting a refined dish in a boutique hotel or a home-scented meal in an unpretentious establishment.
MPS Porcellane transforms tableware from simple objects into experiences, where elegance can be seen, craftsmanship can be felt and art can be savored.
Sustainability: the common thread
A journey of experiences, the one at Ambiente also focused on other issues, those that touch the deepest soul. Such as sustainability. Not a trend, not a fashion, but a guiding value. Since 1987, we at MPS Porcellane have been feeling particularly involved – and also very proud – when talking about this issue, not only during events like Ambiente. For us, everything starts with raw materials, green by nature, because we use feldspar, quartz and kaolin to create the mixture, a prerequisite for making baking dishes, salad bowls, pizza plates and all our products. It is precisely the processing and firing stage, handled by skilled and experienced hands, that gives rise to the proverbial strength of professional porcelain, which accompanies Ho.Re.Ca. operators every day, defying stress, heat of ovens and frequent washing – even in dishwashers. The durability of our porcelain items is another plus for the environment: reusing the same containers = less waste, less scrap, less C02. We also put our own twist on it: our manufacturing processes are very low-impact on the planet and we don’t use harmful chemicals like lead and cadmium, ensuring safety and sustainability in every piece. MPS Porcellane rhymes with eco-friendly, always has.
An experience of elegance, sustainability and innovation that continues beyond Ambiente
Ambiente 2025: toward new ideas for Ho.Re.Ca.
For MPS Porcellane, Ambiente 2025 was not just another date ticked on the calendar, but a stage, a meeting of minds and materials to be used as a new inspiration to create something new and original. It was not simply about displaying products, but about sharing a story. The fair sparked new connections, inspired bold ideas and reaffirmed that behind every item, as in all the dishes served on MPS porcelain, there is something deeper: craftsmanship, sustainability and an everlasting passion for beauty.
The values and experiences do not stop there, but are etched into a narrative that is more than a success story. New opportunities await us, and we look forward to what the future will bring: let us build innovation together, in the sense of timeless elegance. Thank you Frankfurt, see you soon.
