There is something special about savoring a delicious cup of coffee. A delicate aroma – or full-bodied, depending on taste – wafting out in a cloud of fragrance, the first sip of warm, enveloping flavor, an unmistakable taste that spreads out satisfying the senses.
What if there was a way to delight your customers even more? An optimal drinking experience is determined not only by taste, but also by the container used to serve the beverage itself.
Why you need the right cup to have the best coffee
An ordinary coffee mug is designed with one purpose in mind: to be a safe option for serving hot liquids. In other words, we can drink our favorite beverage without getting scalded. But beyond that, bartenders and customers share a common goal: that the coffee served or drunk should taste as good as possible. Certainly few, consumers in particular, pause to consider how this may depend on the container in which it is served, and in particular its material.
The succession of multiple studies has found that various aspects of the coffee serving vessel, starting with the material, to size and shape and even color, affect the consumer’s perception of the taste of the beverage. For example, a 2017 cross-cultural study found that test subjects tended to associate narrower cups with greater aromatics, shorter cups with bitter and intense coffees, and wider cups with sweeter flavors. Other studies, such as van Rompay et al. in 2016, rated coffee drunk from a square cup as more bitter, while 18 percent sweeter with a round cup.
And then the material: plastic, glass or porcelain? The material the container is made of will significantly affect the taste of your coffee and the tasting experience.
However it is served, coffee and porcelain are a perfect match
Porcelain cups for the best coffee
Choosing a porcelain cup to serve your coffee is the best choice for several reasons. Enjoying coffee from porcelain cups will be an unforgettable experience for your customers, thanks to the properties of a versatile, durable and elegant material.
A pristine flavor
Porcelain is a nonporous, solid material that does not absorb liquids and therefore neither flavors nor fragrances, leaving all the aroma of the coffee it contains unaltered for perfect tasting. A paper or plastic cup, on the other hand, absorbs the taste of the drink, distorting its flavor. While this effect is not always instantaneous, for a plastic container it is especially noticeable over time as it will make the flavor of the beverage it will contain taste bad.
Heat is served
Among the purposes of a cup is to keep coffee hot. Porcelain is able to retain heat longer than any other material, including glass, allowing you to serve a coffee at the right temperature and maintain it for as long as you need to savor it. And this is the case whether the environment is hot or cold. In addition, MPS porcelain has another important advantage: it can be used in the oven and microwave without danger or problems. Something almost impossible for paper and plastic, which, in addition to spoiling, could also release toxic substances if continuously exposed to excessive heat, such as that of the oven and microwave.
Coffee for connoisseurs, Guimares cup long coffee and espresso
Enduring elegance: the Tazze line from MPS Porcellane
In addition to the consistency, which makes porcelain perfect for serving the best coffee, MPS Tazze are ideal for the most intensive professional and daily use. Allied containers for every bartender and restaurateur to take the customer tasting experience to the next level.
The strength of the porcelain used to make the Tazze line comes from the use of the best raw materials in a feldspathic porcelain mixture composed of premium feldspar, quartz, and kaolin from Limoges. Thanks to high-temperature processing, MPS porcelain products are resistant to scratches and nicks and can also be used in the dishwasher and freezer, after proper cooling, as well as in the oven and microwave. In fact, they are resistant to thermal shock up to 250°C, have a mechanical strength of 550-600 kg/cm2 and a mohs hardness of 7/8.
The Tazze line is a triumph of versatility, practicality, and style in a wide range of choices for any type of coffee shop and bar. The slim, sleek design of Guarda coffee cup, at 51 millimeters in diameter, is perfect for concentrating aromas and preventing all the full-bodied flavor from dissipating on contact with the air. The Valencia coffee cup allows all the fragrance and dance of scents to be perceived while sipping in a larger space of 66 millimeters.
Each MPS porcelain cup is perfect for your coffee, long or ristretto, accompanied by the handy saucer, which completes your customers’ multi-sensory experience. The elegant white of the most functional design will go uncompromisingly with a casual setting, or sophisticated and embellished with details that make a difference. In addition to coffee, the Tazze line also includes breakfast and cappuccino mugs to present tea and herbal teas with the best container. And there is no shortage of sugar and sachet holders for a truly perfect coffee table or counter.
The Tazze line ensures a perfect presentation of your coffee
Customizable sustainability for the best porcelain cups
Porcelain cups made by MPS Porcellane are the top for perfect coffee and the best tasting. Non-porous and durable, they ensure presentation at the right temperature, preserving the original flavor of the finest coffee. In addition, porcelain coffee cups are environmentally sustainable solutions, thanks to the material’s durability, which will avoid frequent replacements and thus waste, unlike paper and plastic. But there’s more: these are not simply cups, but “your cups.” In fact, you will be able to personalize any type of cup with your logo to make your mark and increase the visibility of your bar. All you have to do is choose the perfect cup for your coffee.
